Why You Need To Protect Your Brand and Your Online Reputation
In high school, not caring about being popular or what other people thought was good life advice to help young adults get their first...
Secrets to Branding a Commodity
Elevating YOUR Business, Product, or Service from Ordinary to “Brand” Status By definition, a commodity is a product or category that...
No competitive advantage? Don’t compete.
I was browsing some of the new audio book selections at the public library the other day. The main publisher of these titles, which come...
The Secret to Branding: Shhhh. It’s Simple
Seriously, this is not rocket science. The reason most small businesses struggle with branding is they make it too complex. Too many...
The Quality and Service Trap
How to ensure your USP is unique and relevant In the minds of consumers, quality and service and even integrity are not differentiators —...
Let's Learn From Beer: Pick a Target Audience
Think of the last time you walked down the beer cooler aisle of your favorite adult beverage store. If it’s anything like mine, the...