Why You Need To Protect Your Brand and Your Online Reputation
In high school, not caring about being popular or what other people thought was good life advice to help young adults get their first...
Secrets to Branding a Commodity
Elevating YOUR Business, Product, or Service from Ordinary to “Brand” Status By definition, a commodity is a product or category that...
No competitive advantage? Don’t compete.
I was browsing some of the new audio book selections at the public library the other day. The main publisher of these titles, which come...
The Secret to Branding: Shhhh. It’s Simple
Seriously, this is not rocket science. The reason most small businesses struggle with branding is they make it too complex. Too many...
The Quality and Service Trap
How to ensure your USP is unique and relevant In the minds of consumers, quality and service and even integrity are not differentiators —...
Let's Learn From Beer: Pick a Target Audience
Think of the last time you walked down the beer cooler aisle of your favorite adult beverage store. If it’s anything like mine, the...
When It All Comes Together
The Above-the-Waterline Stuff Can Tell Your Brand Story Much of strategic branding (positioning, differentiation, focus, brand...
Being Different is Better Than Being Better
Whether you’re a small business owner, membership association, or a service provider, it’s easy to fall into the “better” trap. This...
Love ‘em or Hate ‘em: Big Rebrands Signal One Critical Reality
This week saw the controversial rebranding of two household-name behemoths: Google and Verizon. Are you a lover or a hater? Because in...
Why Your Marketing Doesn’t Matter
Often, when I consult with clients who are struggling with getting enough customers or repeat business, they typically point the finger...
