What Makes You (and Your Business) Authentically Tick?
The most common answer to the question, “What business are you in?” is a noun. What you offer, make, or sell. But who are YOU, really?...
How is Your Brand Doing on the Likability Scale?
I once heard a speaker talk about what he called, the 55-38-7 rule. The context was public speaking and he was conveying the fact that...