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Too Much of a Good Thing?

Too Much of a Good Thing?

Too Much of a Good Thing?

I think the idea of Pacific Shaving Company is exciting—the kind of company I would like to start if I had the concept…and the deep...

Featured Posts

The “Above-the-Waterline” Stuff Matters

The “Above-the-Waterline” Stuff Matters

The “Above-the-Waterline” Stuff Matters

Looking for a Branding Breakthrough?

Looking for a Branding Breakthrough?

Looking for a Branding Breakthrough?

Secrets to Branding a Commodity

Secrets to Branding a Commodity

Secrets to Branding a Commodity

No competitive advantage? Don’t compete.

No competitive advantage? Don’t compete.

No competitive advantage? Don’t compete.

When It All Comes Together

When It All Comes Together

When It All Comes Together

Don't Be a Swiss Army Knife

Don't Be a Swiss Army Knife

Don't Be a Swiss Army Knife

Recent Posts

Way Smarter than Bugs

The “Above-the-Waterline” Stuff Matters

Looking for a Branding Breakthrough?

Rebranding Done White (Right)

Too Much of a Good Thing?

Yes Virginia, There Are Riches in Niches

The Billion-Dollar Branding Question: Differentiate or Category-Create?

Maintain Your Competitive Edge:

Branding and the Power of Choice

Business Naming Fail

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