While How-to-Branding.com provides you with the tools to do-it-yourself, sometimes you just want an experienced professional to do the heavy lifting. That’s understandable.

Now you can host a full-day facilitated workshop experience for your business or organization that will help your company:

• Arrive at the “one thing”—your brand essence—the core of your promise to your target market

• Differentiate itself from other competitive offerings

• Uncover your brand's ideal positioning—why people should buy
Discover an ideal, supporter-friendly structure—the space in which your brand exists

• Move to the next level of effectiveness in the marketplace

• Increase the awareness and the perceived value of your brand

• Bring clarity and effectiveness in your marketing and communications efforts

• Motivate and inspire your brand team, employees, and other stakeholders

Workshop Description


The facilitated BrandXcellence Brand Strategy Workshop is a full day experience (9:00 sharp starting time and 4:00 ending time with an hour for lunch). Each workshop module incorporates either a group exercise or breakout session designed to answer a pragmatic series of questions leading to clear and actionable conclusions.

 

A post-workshop deliverable will include a brand strategy document—a brand platform—summarizing the day’s results and providing a roadmap to guide future internal and external marketing and communications efforts.

• Module 1: Workshop Introduction

• Module 2: The BrandX Definition

• Corporate Presentation 1

• Corporate Presentation 2

• Module 3: The BrandX Assessment

• Module 4: The BrandX Model: Relevance and Positioning

• Module 5: The BrandX Realm

• Module 6: The BrandX Persona

• Module 7: The BrandXperience: Living the Brand

 

For a full description, plus pricing and an agreement to get started,

click here for the PDF.